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How Google Works

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives but over the course of a decade they came to see the wisdom in Coach John Wooden s observation that it s what you learn after you know it all that counts As they helped grow Google from a young start up to a global icon they relearned everything they knew about management i How Google Works i is the sum of those experiences distilled into a fun easy to read primer on corporate culture strategy talent decision making communication innovation and dealing with disruption br br The authors explain how the confluence of three seismic changes the internet mobile and cloud computing has shifted the balance of power from companies to consumers The companies that will thrive in this ever changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub smart creatives The management maxims Consensus requires dissension Exile knaves but fight for divas Think X not are illustrated with previously unreported anecdotes from Google s corporate history br br Back in Eric and I created an internal class for Google managers says Rosenberg The class slides all read Google confidential until an employee suggested we uphold the spirit of openness and share them with the world This book codifies the recipe for our secret sauce how Google innovates and how it empowers employees to succeed


What Would Google Do?

Eye opening thought provoking and enlightening br em USA Today em br br An indispensable guide to the business logic of the networked era br Clay Shirky author of em Here Comes Everybody em br br A stimulating exercise in thinking really really big br em San Jose Mercury News em br br em What Would Google Do em is an indispensable manual for survival and success in today s internet driven marketplace By reverse engineering the fastest growing company in the history of the world author Jeff Jarvis proprietor of Buzzmachine com one of the Web s most widely respected media blogs offers indispensible strategies for solving the toughest new problems facing businesses today With a new afterword from the author em What Would Google Do em is the business book that every leader or potential leader in every industry must read br


In the Plex: How Google Thinks, Works, and Shapes Our Lives

Written with full cooperation from top management including cofounders Sergey Brin and Larry Page this is the inside story behind Google the most successful and most admired technology company of our time told by one of our best technology writers br br Few companies in history have ever been as successful and as admired as Google the company that has transformed the Internet and become an indispensable part of our lives How has Google done it Veteran technology reporter Steven Levy was granted unprecedented access to the company and in this revelatory book he takes readers inside Google headquarters the Googleplex to show how Google works br br While they were still students at Stanford Google cofounders Larry Page and Sergey Brin revolutionized Internet search They followed this brilliant innovation with another as two of Google s earliest employees found a way to do what no one else had make billions of dollars from Internet advertising With this cash cow Google was able to expand dramatically and take on other transformative projects more efficient data centers open source cell phones free Internet video YouTube cloud computing digitizing books and much more br br The key to Google s success in all these businesses Levy reveals is its engineering mind set and adoption of such Internet values as speed openness experimentation and risk taking After its unapologetically elitist approach to hiring Google pampers its engineers free food and dry cleaning on site doctors and masseuses and gives them all the resources they need to succeed Even today with a workforce of more than Larry Page signs off on every hire br br But has Google lost its innovative edge With its newest initiative social networking Google is chasing a successful competitor for the first time Some employees are leaving the company for smaller nimbler start ups Can the company that famously decided not to be evil still compete br br No other book has ever turned Google inside out as Levy does with In the Plex


Are You Smart Enough to Work at Google?

You are shrunk to the height of a nickel and thrown in a blender The blades start moving in seconds What do you do If you want to work at Google or any of America s best companies you need to have an answer to this and other puzzling questions br br ARE YOU SMART ENOUGH TO WORK AT GOOGLE guides readers through the surprising solutions to dozens of the most challenging interview questions The book covers the importance of creative thinking ways to get a leg up on the competition what your Facebook page says about you and much more ARE YOU SMART ENOUGH TO WORK AT GOOGLE is a must read for anyone who wants to succeed in today s job market


The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

Moscow born Sergey Brin and Midwest born Larry Page dropped out of graduate school at Stanford University to in their own words change the world through a powerful search engine that would organize every bit of information on the Web for free b The Google Story b takes you deep inside the company s wild ride from an idea that struggled for funding in to a firm that rakes in billions in profits making Brin and Page the wealthiest young men in America Based on scrupulous research and extraordinary access to Google this fast moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street scoop up YouTube and battle Microsoft at every turn Not afraid of controversy Google is expanding in Communist China and quietly working on a searchable genetic database initiatives that test the founders guiding mantra DON T BE EVIL


E-encyclopedia

e encyclopedia published in partnership with Google is a reference book associated with a dedicated Web site maintained by Google


Googled: The End of the World as We Know It

b A revealing forward looking examination of the outsize influence Google has had on the changing media Landscape b br br There are companies that create waves and those that ride or are drowned by them As only he can bestselling author Ken Auletta takes readers for a ride on the Google wave telling the story of how it formed and crashed into traditional media businesses from newspapers to books to television to movies to telephones to advertising to Microsoft With unprecedented access to Google s founders and executives as well as to those in media who are struggling to keep their heads above water Auletta reveals how the industry is being disrupted and redefined br br Using Google as a stand in for the digital revolution Auletta takes readers inside Google s closed door meetings and paints portraits of Google s notoriously private founders Larry Page and Sergey Brin as well as those who work with and against them In his narrative Auletta provides the fullest account ever told of Google s rise shares the secret sauce of Google s success and shows why the worlds of new and old media often communicate as if residents of different planets br br Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient an approach that has yielded remarkable results Google will generate about billion in advertising revenues this year or more than the combined prime time ad revenues of CBS NBC ABC and FOX And with its ownership of YouTube and its mobile phone and other initiatives Google CEO Eric Schmidt tells Auletta his company is poised to become the world s first billion media company Yet there are many obstacles that threaten Google s future and opposition from media companies and government regulators may be the least of these Google faces internal threats from its burgeoning size to losing focus to hubris In coming years Google s faith in mathematical formulas and in slide rule logic will be tested just as it has been on Wall Street br br Distilling the knowledge accrued from a career of covering the media Auletta will offer insights into what we know and don t know about what the future holds for the imperiled industry


Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

i From the visionary head of Google s innovative People Operations comes a groundbreaking inquiry into the philosophy of work and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed i br br We spend more time working than doing anything else in life It s not right that the experience of work should be so demotivating and dehumanizing So says Laszlo Bock head of People Operations at the company that transformed how the world interacts with knowledge br br This insight is the heart of WORK RULES a compelling and surprisingly playful manifesto that offers lessons including br br br Take away managers power over employees br Learn from your best employees and your worst br Hire only people who are smarter than you are no matter how long it takes to find them br Pay unfairly it s more fair br Don t trust your gut Use data to predict and shape the future br Default to open be transparent and welcome feedback br If you re comfortable with the amount of freedom you ve given your employees you haven t gone far enough br br br br Drawing on the latest research in behavioral economics and a profound grasp of human psychology WORK RULES also provides teaching examples from a range of industries including lauded companies that happen to be hideous places to work and little known companies that achieve spectacular results by valuing and listening to their employees Bock takes us inside one of history s most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world distilling years of intensive worker R amp D into principles that are easy to put into action whether you re a team of one or a team of thousands br br WORK RULES shows how to strike a balance between creativity and structure leading to success you can measure in quality of life as well as market share Read it to build a better company from within rather than from above read it to reawaken your joy in what you do br br


How Google Tests Software

Jolt Award finalist Pioneering the Future of Software Test Do you need to get it right too Then i learn i from Google i i Legendary testing expert James Whittaker until recently a Google testing leader and two top Google experts reveal exactly how Google tests software offering brand new best practices you can use even if you re not quite Google s size i yet i Breakthrough Techniques You Can Actually Use Discover practical amazingly scalable techniques for analyzing risk and planning tests thinking like real users implementing exploratory black box white box and acceptance testing getting usable feedback tracking issues choosing and creating tools testing Docs amp Mocks interfaces classes modules libraries binaries services and infrastructure reviewing code and refactoring using test hooks presubmit scripts queues continuous builds and more With these techniques you can transform testing from a bottleneck into an i accelerator i and make your whole organization more productive


When Google Met Wikileaks

When Google Met WikiLeaks presents the story of Assange and Schmidt s encounter Both fascinating and alarming it contains extensive new material written by Assange specifically for this book providing the best available summary of his vision for the future of the Internet br br The book also includes an edited transcript of the conversation with Schmidt in which Assange outlines the way WikiLeaks works and why it is so significant for governments and corporations What emerges is the clearest and most sophisticated picture of the philosophy behind WikiLeaks to date br br Assange proposes a radical overhaul of the naming structure of the Internet one which would revolutionize the way information is accessed By coupling the intellectual content of a document to its online name doing away with the haphazard URL system Assange outlines a potential future for the Internet that would make it faster and much more difficult to censor br br In contrast Schmidt s contribution equates progress with the geographic expansion of Google supported by the US State Department In cutting prose Assange denounces this world view as technocratic imperialism and offers a stringent critique of its methods goals and effects br br These are vital counterpoints for anyone interested in where the Internet and by extension human civilization is heading The difference between the paths taken by Assange and Schmidt was illustrated subsequently by their responses to the Snowden disclosures while WikiLeaks aided the whistleblower s escape Google scrambled to manage a public relations backlash after the revelation that it had taken money from the NSA to process spying requests from the US government br br In June the North and South poles of the Internet came together in the English countryside for an historic dialogue This extraordinary book tells the story of that unlikely encounter and its significance for us all


The Big Switch: Rewiring the World, from Edison to Google

strong The definitive guide to the cloud computing revolution strong br br Hailed as the most influential book so far on the cloud computing movement em Christian Science Monitor em em The Big Switch em makes a simple and profound statement Computing is turning into a utility and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did In a new chapter for this edition that brings the story up to date Nicholas Carr revisits the dramatic new world being conjured from the circuits of the World Wide Computer


I'm Feeling Lucky: The Confessions of Google Employee Number 59

Comparing Google to an ordinary business is like comparing a rocket to an Edsel No academic analysis or bystander s account can capture it Now Doug Edwards Employee Number offers the first inside view of Google giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company Edwards Google s first director of marketing and brand management describes it as it happened We see the first pioneering steps of Larry Page and Sergey Brin the company s young idiosyncratic partners the evolution of the company s famously nonhierarchical structure where every employee finds a problem to tackle or a feature to create and works independently the development of brand identity the races to develop and implement each new feature and the many ideas that never came to pass Above all Edwards a former journalist who knows how to write captures the Google Experience the rollercoaster ride of being part of a company creating itself in a whole new universe br br i I m Feeling Lucky i captures for the first time the unique self invented yet profoundly important culture of the world s most transformative corporation


What the Plus! Google+ for the Rest of Us

You are ninety minutes and away from mastering Google That s all it takes But don t take Guy s word for it Here s what three experts have to say about What the Plus Google for the Rest of Us br br We didn t expect over people to join Google so quickly If we had we might have written a tutorial like this one Lucky for us Guy has written this wonderful introduction to Google Highly recommended Vic Gundotra Senior Vice President Social Google br br What The Plus is the G motherlode Guy s book will make you fall madly in love with Google and never look back Mari Smith author The New Relationship Marketing and coauthor Facebook Marketing An Hour A Day br br People ask me why I like Google better I struggle to find the words but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network Robert Scoble Rackspace videoblogger


How Google Did It: The Secrets of Google's Massive Success

For any company to make a major impact it is essential to grow flourish and expand into new industries and marketplaces One of the companies that does this better than any other is Google the undisputed King of the Internet The broad reach inspiring vision passionate employees dedicated customers and bright future for this company can be traced back to certain essential keys that have allowed the company to grow faster than anyone thought possible This book is a condensed guide a short cut if you will to some of the most essential secrets behind Google s astronomical growth and perennial success


Never Google Heartbreak (Vivienne Summers, #1)

When her fianc Rob breaks off their engagement for the third time Viv does what any girl would do she Googles heartbreak br br Confronted by tales of misery she decides to set up her own self help website for the broken hearted But as Viv passes through the three essential stages of grief denial vodka disastrous haircut she becomes determined that it s not too late to try and get Rob back br br When things get out of hand after a drunken declaration of love at an extremely inappropriate moment Viv s scruffy tequila swilling best friend Max is there to pick up the pieces Viv starts to realise that maybe the real thing has been under her nose all this time and now one ex and a massive error of judgement later she has to face the question br br What s the craziest thing you ll do for love


Online Encyclopedia

From DK and Google comes the first encyclopedia with its own Web site providing additional photography streaming video and a continually updated list of links to supplement the information in the book Originally published as e encyclopedia Full color


Dogfight: How Apple and Google Went to War and Started a Revolution

b Behind the bitter rivalry between Apple and Google and how it s reshaping the way we think about technology b br br The rise of smartphones and tablets has altered the business of making computers At the center of this change are Apple and Google two companies whose philosophies leaders and commercial acumen have steamrolled the competition In the age of the Android and the iPad these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world br Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players In i Dogfight i he takes us into the offices and board rooms where company dogma translates into ruthless business behind outsize personalities like Steve Jobs Apple s now lionized CEO and Eric Schmidt Google s executive chairman and inside the deals lawsuits and allegations that mold the way we communicate Apple and Google are poaching each other s employees They bid up the price of each other s acquisitions for spite and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance br i Dogfight i reads like a novel vivid nonfiction with never before heard details This is more than a story about what devices will replace our phones and laptops It s about who will control the content on those devices and where that content will come from about the future of media in Silicon Valley New York and Hollywood br


Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Stop pushing your message i out i and start pulling your customers i in i br br Traditional outbound marketing methods like cold calling email blasts advertising and direct mail are increasingly less effective People are getting better at blocking these interruptions out using Caller ID spam protection TiVo etc People are now increasingly turning to Google social media and blogs to find products and services i Inbound Marketing i helps you take advantage of this change by showing you how to get found by customers online br br i Inbound Marketing i is a how to guide to getting found via Google the blogosphere and social media sites br br Improve your rankings in Google to get more traffic br Build and promote a blog for your business br Grow and nurture a community in Facebook LinkedIn Twitter etc br Measure what matters and do more of what works online br br The rules of marketing have changed and your business can benefit from this change i Inbound Marketing i shows you how to get found by more prospects already looking for what you have to sell br


Google Analytics

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Advanced Web Metrics with Google Analytics

i This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager i br br Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts Its revised interface and new features will offer even more ways to increase the value of your web site and this book will teach you how to use each one to best advantage Featuring new content based on reader and client requests the book helps you implement new methods and concepts track social and mobile visitors use the new multichannel funnel reporting features understand which filters to use and much more br br br Gets you up and running with all the new tools in the revamped Google Analytics and includes content requested by readers and users especially for new GA users Covers social media analytics features advanced segmentation displays multi dashboard configurations and using Top reports Provides a detailed best practices implementation guide covering advanced topics such as how to set up GA to track dynamic web pages banners outgoing links and contact forms Includes case studies and demonstrates how to optimize pay per click accounts integrate AdSense work with new reports and reporting tools use ad version testing and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in i Advanced Web Metrics with Google Analytics nd Edition i


Advanced Google AdWords

Master Google AdWords and get more out of your campaigns br br What s the secret to making every pay per click of your Google AdWords really pay This must have guide written by a Google Advanced AdWords seminar instructor shows you exactly how to apply advanced techniques and tactics for better results Discover the best tools for keyword research tips on crafting winning ad copy advanced PPC optimization tricks winning bidding strategies and much more If you manage AdWords PPC accounts you won t want to miss this expert detailed instruction br br br Covers the essential and advanced capabilities of Google AdWords Explores keyword research PPC optimization strategies the intricacies of Content Nation how to interpret results and reports and much more Provides busy marketers consultants PR professionals Web developers and others with an invaluable step by step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating real world case studies Includes a Google Adwords Gift Card for new customers If you ve been seeking a practical expert book on Google AdWords one that goes well beyond the basics i Advanced Google AdWords i is it


The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

If you pick your books by their popularity how many and which other people are reading them then know this about i The Search i it s probably on Bill Gates reading list and that of almost every venture capitalist and startup hungry entrepreneur in Silicon Valley In its sweeping survey of the history of Internet search technologies its gossip about and analysis of Google and its speculation on the larger cultural implications of a Web connected world it will likely receive attention from a variety of businesspeople technology futurists journalists and interested observers of mid s zeitgeist p This ambitious book comes with a strong pedigree Author John Battelle was a founder of i The Industry Standard i and then one of the original editors of i Wired i two magazines which helped shape our early perceptions of the wild world of the Internet Battelle clearly drew from his experience and contacts in writing i The Search i In addition to the sure handed historical perspective and easy familiarity with such dot com stalwarts as AltaVista Lycos and Excite he speckles his narrative with conversational asides from a cast of fascinating characters such Google s founders Larry Page and Sergey Brin Yahoo s Jerry Yang and David Filo key executives at Microsoft and different VC firms on the famed Sandhill road and numerous other insiders particularly at the company which currently sits atop the search world Google p p i The Search i is not exactly the corporate history of Google At the book s outset Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search and to analyze search engines current role as the database of our intentions the repository of humanity s curiosity exploration and expressed desires Interesting though that beginning is though Battelle s story really picks up speed when he starts dishing inside scoop on the darling business story of the decade Google To Battelle s credit though he doesn t stop just with historical retrospective the final part of his book focuses on the potential future directions of Google and its products development In what Battelle himself acknowledges might just be a digital fantasy train he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google s potential impact Sometimes I feel like I am on a bridge twenty thousand feet up in the air If I look down I m afraid I ll fall I don t feel like I can think about all the implications p p Some will shrug at such words after all similar hype has accompanied other technologies and other companies before Many others though will search Battelle s story for meaning and fast i Peter Han i p


The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or Any Top Tech Company

i The Google Resume i is the only book available on how to win a coveted spot at Google Microsoft Apple or other top tech firms Gayle Laakmann McDowell worked in Google Engineering for three years where she served on the hiring committee and interviewed over candidates She interned for Microsoft and Apple and interviewed with and received offers from ten tech firms If you re a student you ll learn what to study and how to prepare while in school as well as what career paths to consider If you re a job seeker you ll get an edge on your competition by learning about hiring procedures and making yourself stand out from other candidates br Covers key concerns like what to major in which extra curriculars and other experiences look good how to apply how to design and tailor your resume how to prepare for and excel in the interview and much more Author was on Google s hiring committee interned at Microsoft and Apple has received job offers from more than tech firms and runs CareerCup com a site devoted to tech jobs Get the only comprehensive guide to working at some of America s most dynamic innovative and well paying tech companies with i The Google Resume i


Google Hacking: An Ethical Hacking Guide To Google

Boasting over million searches a day Google is the web s most popular search engine Google Hacking teaches people how to get the most out of this revolutionary search engine Not only will this book teach readers how Google works but it will also empower them with the necessary skills to make their everyday searches easier more efficient and more productive Google Hacking also demonstrates how Google can be used for negative means It s immense searching power means that everyone including cyber criminals can feasibly access confidential data such as company presentations budgets blueprints even credit card numbers with just the click of a mouse Using numerous examples case studies and screenshots this book explains the art of ethical Google Hacking it not only teaches readers how Google works but it provides them with the knowledge they need to protect their data and systems from getting Google Hacked This is the only book you need to maximize and protect yourself from Google searches


BiblioTech: Why Libraries Matter More Than Ever in the Age of Google

Libraries today are more important than ever More than just book repositories libraries can become bulwarks against some of the most crucial challenges of our age unequal access to education jobs and information br br In i BiblioTech i educator and technology expert John Palfrey argues that anyone seeking to participate in the st century needs to understand how to find and use the vast stores of information available online And libraries which play a crucial role in making these skills and information available are at risk In order to survive our rapidly modernizing world and dwindling government funding libraries must make the transition to a digital future as soon as possible by digitizing print material and ensuring that born digital material is publicly available online br br Not all of these changes will be easy for libraries to implement But as Palfrey boldly argues these modifications are vital if we hope to save libraries and through them the American democratic ideal br


Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity

b i Capital in the Twenty First Century i b meets b i The Second Machine Age i b in this stunning and optimistic tour de force on the promise and peril of the digital economy from one of the most brilliant social critics of our time b br br b Digital technology was supposed to usher in a new age of endless prosperity but so far it has been used to put industrial capitalism on steroids making it harder for people and businesses to keep up Social networks surrender their original missions to more immediately profitable data mining while brokerage houses abandon value investing for algorithms that drain markets and our ks alike all tactics driven by the need to stoke growth by any means necessary Instead of taking this opportunity to reprogram our economy for sustainability we have doubled down on growth as its core command We have reached the limits of this approach We must escape the growth trap once and for all br br Media scholar and technology author Douglas Rushkoff one of today s most original and influential thinkers argues for a new economic program that utilizes the unique distributive power of the internet while breaking free of the winner take all system the growth trap leaves in its wake Drawing on sources both contemporary and historical Rushkoff pioneers a new understanding of the old economic paradigm from central currency to debt to corporations and labor br br Most importantly he offers a series of practical steps for businesses consumers investors and policymakers to remake the economic operating system from the inside out and prosper along the way Instead of boycotting Wal Mart or overtaxing the wealthy we simply implement strategies that foster the creation of value by stakeholders other than just ourselves From our currency to our labor to the corporation every aspect of the economy can be reprogrammed with minimal disruption to create a more equitably distributed prosperity for all br br Inspiring and challenging Throwing Rocks at the Google Bus provides a pragmatic optimistic and human centered model for economic progress in the digital age


Hello, Android: Introducing Google's Mobile Development Platform

Android is a new software toolkit for mobile phones created by Google and the Open Handset Alliance In a few years it s expected to be found inside millions of cell phones and other mobile devices making Android a major platform for application developers That could be your own program running on all those devices br br Getting started developing with Android is easy You don t even need access to an Android phone just a computer where you can install the Android SDK and the phone emulator that comes with it Within minutes Hello Android will get you creating your first working application Android s version of Hello World br br From there you ll build up a more substantial example an Android Sudoku game By gradually adding features to the game throughout the course of the book you ll learn about many aspects of Android programming including user interfaces multimedia and the Android life cycle br br If you re a busy developer who d rather be coding than reading about coding this book is for you To help you find what you need to know fast each chapter ends with Fast forward section These sections provide guidance for where you should go next when you need to read the book out of order


The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin

How much do you really know about Google s founders Larry Page and Sergey Brin br The Google Guys skips past the general Google story and focuses on what really drives the company s founders Richard L Brandt shows the company as the brainchild of two brilliant individuals and looks at Google s business decisions in light of its founders ambition and beliefs br Larry is the main strategist with business acumen and practical drive while Sergey is the primary technologist and idealist with brilliant ideas and strong moral positions But they work closely together almost like complementary halves of a single brain br Through interviews with current and former employees competitors partners and senior Google management plus conversations with the founders themselves Brandt demystifies the company while clarifying a number of misconceptions


Google+ for Business: How Google's Social Network Changes Everything

Top social media consultant and Google early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it s there


Site Reliability Engineering: How Google Runs Production Systems

The overwhelming majority of a software system s lifespan is spent in use not in design or implementation So why does conventional wisdom insist that software engineers focus primarily on the design and development of large scale computing systems br br In this collection of essays and articles key members of Google s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build deploy monitor and maintain some of the largest software systems in the world You ll learn the principles and practices that enable Google engineers to make systems more scalable reliable and efficient lessons directly applicable to your organization br br This book is divided into four sections Introduction Learn what site reliability engineering is and why it differs from conventional IT industry practicesPrinciples Examine the patterns behaviors and areas of concern that influence the work of a site reliability engineer SRE Practices Understand the theory and practice of an SRE s day to day work building and operating large distributed computing systemsManagement Explore Google s best practices for training communication and meetings that your organization can use


How Google Works

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives but over the course of a decade they came to see the wisdom in Coach John Wooden s observation that it s what you learn after you know it all that counts As they helped grow Google from a young start up to a global icon they relearned everything they knew about management i How Google Works i is the sum of those experiences distilled into a fun easy to read primer on corporate culture strategy talent decision making communication innovation and dealing with disruption br br The authors explain how the confluence of three seismic changes the internet mobile and cloud computing has shifted the balance of power from companies to consumers The companies that will thrive in this ever changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub smart creatives The management maxims Consensus requires dissension Exile knaves but fight for divas Think X not are illustrated with previously unreported anecdotes from Google s corporate history br br Back in Eric and I created an internal class for Google managers says Rosenberg The class slides all read Google confidential until an employee suggested we uphold the spirit of openness and share them with the world This book codifies the recipe for our secret sauce how Google innovates and how it empowers employees to succeed


What Would Google Do?

Eye opening thought provoking and enlightening br em USA Today em br br An indispensable guide to the business logic of the networked era br Clay Shirky author of em Here Comes Everybody em br br A stimulating exercise in thinking really really big br em San Jose Mercury News em br br em What Would Google Do em is an indispensable manual for survival and success in today s internet driven marketplace By reverse engineering the fastest growing company in the history of the world author Jeff Jarvis proprietor of Buzzmachine com one of the Web s most widely respected media blogs offers indispensible strategies for solving the toughest new problems facing businesses today With a new afterword from the author em What Would Google Do em is the business book that every leader or potential leader in every industry must read br


In the Plex: How Google Thinks, Works, and Shapes Our Lives

Written with full cooperation from top management including cofounders Sergey Brin and Larry Page this is the inside story behind Google the most successful and most admired technology company of our time told by one of our best technology writers br br Few companies in history have ever been as successful and as admired as Google the company that has transformed the Internet and become an indispensable part of our lives How has Google done it Veteran technology reporter Steven Levy was granted unprecedented access to the company and in this revelatory book he takes readers inside Google headquarters the Googleplex to show how Google works br br While they were still students at Stanford Google cofounders Larry Page and Sergey Brin revolutionized Internet search They followed this brilliant innovation with another as two of Google s earliest employees found a way to do what no one else had make billions of dollars from Internet advertising With this cash cow Google was able to expand dramatically and take on other transformative projects more efficient data centers open source cell phones free Internet video YouTube cloud computing digitizing books and much more br br The key to Google s success in all these businesses Levy reveals is its engineering mind set and adoption of such Internet values as speed openness experimentation and risk taking After its unapologetically elitist approach to hiring Google pampers its engineers free food and dry cleaning on site doctors and masseuses and gives them all the resources they need to succeed Even today with a workforce of more than Larry Page signs off on every hire br br But has Google lost its innovative edge With its newest initiative social networking Google is chasing a successful competitor for the first time Some employees are leaving the company for smaller nimbler start ups Can the company that famously decided not to be evil still compete br br No other book has ever turned Google inside out as Levy does with In the Plex


Are You Smart Enough to Work at Google?

You are shrunk to the height of a nickel and thrown in a blender The blades start moving in seconds What do you do If you want to work at Google or any of America s best companies you need to have an answer to this and other puzzling questions br br ARE YOU SMART ENOUGH TO WORK AT GOOGLE guides readers through the surprising solutions to dozens of the most challenging interview questions The book covers the importance of creative thinking ways to get a leg up on the competition what your Facebook page says about you and much more ARE YOU SMART ENOUGH TO WORK AT GOOGLE is a must read for anyone who wants to succeed in today s job market


The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

Moscow born Sergey Brin and Midwest born Larry Page dropped out of graduate school at Stanford University to in their own words change the world through a powerful search engine that would organize every bit of information on the Web for free b The Google Story b takes you deep inside the company s wild ride from an idea that struggled for funding in to a firm that rakes in billions in profits making Brin and Page the wealthiest young men in America Based on scrupulous research and extraordinary access to Google this fast moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street scoop up YouTube and battle Microsoft at every turn Not afraid of controversy Google is expanding in Communist China and quietly working on a searchable genetic database initiatives that test the founders guiding mantra DON T BE EVIL


E-encyclopedia

e encyclopedia published in partnership with Google is a reference book associated with a dedicated Web site maintained by Google


Googled: The End of the World as We Know It

b A revealing forward looking examination of the outsize influence Google has had on the changing media Landscape b br br There are companies that create waves and those that ride or are drowned by them As only he can bestselling author Ken Auletta takes readers for a ride on the Google wave telling the story of how it formed and crashed into traditional media businesses from newspapers to books to television to movies to telephones to advertising to Microsoft With unprecedented access to Google s founders and executives as well as to those in media who are struggling to keep their heads above water Auletta reveals how the industry is being disrupted and redefined br br Using Google as a stand in for the digital revolution Auletta takes readers inside Google s closed door meetings and paints portraits of Google s notoriously private founders Larry Page and Sergey Brin as well as those who work with and against them In his narrative Auletta provides the fullest account ever told of Google s rise shares the secret sauce of Google s success and shows why the worlds of new and old media often communicate as if residents of different planets br br Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient an approach that has yielded remarkable results Google will generate about billion in advertising revenues this year or more than the combined prime time ad revenues of CBS NBC ABC and FOX And with its ownership of YouTube and its mobile phone and other initiatives Google CEO Eric Schmidt tells Auletta his company is poised to become the world s first billion media company Yet there are many obstacles that threaten Google s future and opposition from media companies and government regulators may be the least of these Google faces internal threats from its burgeoning size to losing focus to hubris In coming years Google s faith in mathematical formulas and in slide rule logic will be tested just as it has been on Wall Street br br Distilling the knowledge accrued from a career of covering the media Auletta will offer insights into what we know and don t know about what the future holds for the imperiled industry


Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

i From the visionary head of Google s innovative People Operations comes a groundbreaking inquiry into the philosophy of work and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed i br br We spend more time working than doing anything else in life It s not right that the experience of work should be so demotivating and dehumanizing So says Laszlo Bock head of People Operations at the company that transformed how the world interacts with knowledge br br This insight is the heart of WORK RULES a compelling and surprisingly playful manifesto that offers lessons including br br br Take away managers power over employees br Learn from your best employees and your worst br Hire only people who are smarter than you are no matter how long it takes to find them br Pay unfairly it s more fair br Don t trust your gut Use data to predict and shape the future br Default to open be transparent and welcome feedback br If you re comfortable with the amount of freedom you ve given your employees you haven t gone far enough br br br br Drawing on the latest research in behavioral economics and a profound grasp of human psychology WORK RULES also provides teaching examples from a range of industries including lauded companies that happen to be hideous places to work and little known companies that achieve spectacular results by valuing and listening to their employees Bock takes us inside one of history s most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world distilling years of intensive worker R amp D into principles that are easy to put into action whether you re a team of one or a team of thousands br br WORK RULES shows how to strike a balance between creativity and structure leading to success you can measure in quality of life as well as market share Read it to build a better company from within rather than from above read it to reawaken your joy in what you do br br


How Google Tests Software

Jolt Award finalist Pioneering the Future of Software Test Do you need to get it right too Then i learn i from Google i i Legendary testing expert James Whittaker until recently a Google testing leader and two top Google experts reveal exactly how Google tests software offering brand new best practices you can use even if you re not quite Google s size i yet i Breakthrough Techniques You Can Actually Use Discover practical amazingly scalable techniques for analyzing risk and planning tests thinking like real users implementing exploratory black box white box and acceptance testing getting usable feedback tracking issues choosing and creating tools testing Docs amp Mocks interfaces classes modules libraries binaries services and infrastructure reviewing code and refactoring using test hooks presubmit scripts queues continuous builds and more With these techniques you can transform testing from a bottleneck into an i accelerator i and make your whole organization more productive


When Google Met Wikileaks

When Google Met WikiLeaks presents the story of Assange and Schmidt s encounter Both fascinating and alarming it contains extensive new material written by Assange specifically for this book providing the best available summary of his vision for the future of the Internet br br The book also includes an edited transcript of the conversation with Schmidt in which Assange outlines the way WikiLeaks works and why it is so significant for governments and corporations What emerges is the clearest and most sophisticated picture of the philosophy behind WikiLeaks to date br br Assange proposes a radical overhaul of the naming structure of the Internet one which would revolutionize the way information is accessed By coupling the intellectual content of a document to its online name doing away with the haphazard URL system Assange outlines a potential future for the Internet that would make it faster and much more difficult to censor br br In contrast Schmidt s contribution equates progress with the geographic expansion of Google supported by the US State Department In cutting prose Assange denounces this world view as technocratic imperialism and offers a stringent critique of its methods goals and effects br br These are vital counterpoints for anyone interested in where the Internet and by extension human civilization is heading The difference between the paths taken by Assange and Schmidt was illustrated subsequently by their responses to the Snowden disclosures while WikiLeaks aided the whistleblower s escape Google scrambled to manage a public relations backlash after the revelation that it had taken money from the NSA to process spying requests from the US government br br In June the North and South poles of the Internet came together in the English countryside for an historic dialogue This extraordinary book tells the story of that unlikely encounter and its significance for us all


The Big Switch: Rewiring the World, from Edison to Google

strong The definitive guide to the cloud computing revolution strong br br Hailed as the most influential book so far on the cloud computing movement em Christian Science Monitor em em The Big Switch em makes a simple and profound statement Computing is turning into a utility and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did In a new chapter for this edition that brings the story up to date Nicholas Carr revisits the dramatic new world being conjured from the circuits of the World Wide Computer


I'm Feeling Lucky: The Confessions of Google Employee Number 59

Comparing Google to an ordinary business is like comparing a rocket to an Edsel No academic analysis or bystander s account can capture it Now Doug Edwards Employee Number offers the first inside view of Google giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company Edwards Google s first director of marketing and brand management describes it as it happened We see the first pioneering steps of Larry Page and Sergey Brin the company s young idiosyncratic partners the evolution of the company s famously nonhierarchical structure where every employee finds a problem to tackle or a feature to create and works independently the development of brand identity the races to develop and implement each new feature and the many ideas that never came to pass Above all Edwards a former journalist who knows how to write captures the Google Experience the rollercoaster ride of being part of a company creating itself in a whole new universe br br i I m Feeling Lucky i captures for the first time the unique self invented yet profoundly important culture of the world s most transformative corporation


What the Plus! Google+ for the Rest of Us

You are ninety minutes and away from mastering Google That s all it takes But don t take Guy s word for it Here s what three experts have to say about What the Plus Google for the Rest of Us br br We didn t expect over people to join Google so quickly If we had we might have written a tutorial like this one Lucky for us Guy has written this wonderful introduction to Google Highly recommended Vic Gundotra Senior Vice President Social Google br br What The Plus is the G motherlode Guy s book will make you fall madly in love with Google and never look back Mari Smith author The New Relationship Marketing and coauthor Facebook Marketing An Hour A Day br br People ask me why I like Google better I struggle to find the words but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network Robert Scoble Rackspace videoblogger


How Google Did It: The Secrets of Google's Massive Success

For any company to make a major impact it is essential to grow flourish and expand into new industries and marketplaces One of the companies that does this better than any other is Google the undisputed King of the Internet The broad reach inspiring vision passionate employees dedicated customers and bright future for this company can be traced back to certain essential keys that have allowed the company to grow faster than anyone thought possible This book is a condensed guide a short cut if you will to some of the most essential secrets behind Google s astronomical growth and perennial success


Never Google Heartbreak (Vivienne Summers, #1)

When her fianc Rob breaks off their engagement for the third time Viv does what any girl would do she Googles heartbreak br br Confronted by tales of misery she decides to set up her own self help website for the broken hearted But as Viv passes through the three essential stages of grief denial vodka disastrous haircut she becomes determined that it s not too late to try and get Rob back br br When things get out of hand after a drunken declaration of love at an extremely inappropriate moment Viv s scruffy tequila swilling best friend Max is there to pick up the pieces Viv starts to realise that maybe the real thing has been under her nose all this time and now one ex and a massive error of judgement later she has to face the question br br What s the craziest thing you ll do for love


Online Encyclopedia

From DK and Google comes the first encyclopedia with its own Web site providing additional photography streaming video and a continually updated list of links to supplement the information in the book Originally published as e encyclopedia Full color


Dogfight: How Apple and Google Went to War and Started a Revolution

b Behind the bitter rivalry between Apple and Google and how it s reshaping the way we think about technology b br br The rise of smartphones and tablets has altered the business of making computers At the center of this change are Apple and Google two companies whose philosophies leaders and commercial acumen have steamrolled the competition In the age of the Android and the iPad these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world br Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players In i Dogfight i he takes us into the offices and board rooms where company dogma translates into ruthless business behind outsize personalities like Steve Jobs Apple s now lionized CEO and Eric Schmidt Google s executive chairman and inside the deals lawsuits and allegations that mold the way we communicate Apple and Google are poaching each other s employees They bid up the price of each other s acquisitions for spite and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance br i Dogfight i reads like a novel vivid nonfiction with never before heard details This is more than a story about what devices will replace our phones and laptops It s about who will control the content on those devices and where that content will come from about the future of media in Silicon Valley New York and Hollywood br


Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Stop pushing your message i out i and start pulling your customers i in i br br Traditional outbound marketing methods like cold calling email blasts advertising and direct mail are increasingly less effective People are getting better at blocking these interruptions out using Caller ID spam protection TiVo etc People are now increasingly turning to Google social media and blogs to find products and services i Inbound Marketing i helps you take advantage of this change by showing you how to get found by customers online br br i Inbound Marketing i is a how to guide to getting found via Google the blogosphere and social media sites br br Improve your rankings in Google to get more traffic br Build and promote a blog for your business br Grow and nurture a community in Facebook LinkedIn Twitter etc br Measure what matters and do more of what works online br br The rules of marketing have changed and your business can benefit from this change i Inbound Marketing i shows you how to get found by more prospects already looking for what you have to sell br


Google Analytics

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Advanced Web Metrics with Google Analytics

i This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager i br br Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts Its revised interface and new features will offer even more ways to increase the value of your web site and this book will teach you how to use each one to best advantage Featuring new content based on reader and client requests the book helps you implement new methods and concepts track social and mobile visitors use the new multichannel funnel reporting features understand which filters to use and much more br br br Gets you up and running with all the new tools in the revamped Google Analytics and includes content requested by readers and users especially for new GA users Covers social media analytics features advanced segmentation displays multi dashboard configurations and using Top reports Provides a detailed best practices implementation guide covering advanced topics such as how to set up GA to track dynamic web pages banners outgoing links and contact forms Includes case studies and demonstrates how to optimize pay per click accounts integrate AdSense work with new reports and reporting tools use ad version testing and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in i Advanced Web Metrics with Google Analytics nd Edition i


Advanced Google AdWords

Master Google AdWords and get more out of your campaigns br br What s the secret to making every pay per click of your Google AdWords really pay This must have guide written by a Google Advanced AdWords seminar instructor shows you exactly how to apply advanced techniques and tactics for better results Discover the best tools for keyword research tips on crafting winning ad copy advanced PPC optimization tricks winning bidding strategies and much more If you manage AdWords PPC accounts you won t want to miss this expert detailed instruction br br br Covers the essential and advanced capabilities of Google AdWords Explores keyword research PPC optimization strategies the intricacies of Content Nation how to interpret results and reports and much more Provides busy marketers consultants PR professionals Web developers and others with an invaluable step by step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating real world case studies Includes a Google Adwords Gift Card for new customers If you ve been seeking a practical expert book on Google AdWords one that goes well beyond the basics i Advanced Google AdWords i is it


The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

If you pick your books by their popularity how many and which other people are reading them then know this about i The Search i it s probably on Bill Gates reading list and that of almost every venture capitalist and startup hungry entrepreneur in Silicon Valley In its sweeping survey of the history of Internet search technologies its gossip about and analysis of Google and its speculation on the larger cultural implications of a Web connected world it will likely receive attention from a variety of businesspeople technology futurists journalists and interested observers of mid s zeitgeist p This ambitious book comes with a strong pedigree Author John Battelle was a founder of i The Industry Standard i and then one of the original editors of i Wired i two magazines which helped shape our early perceptions of the wild world of the Internet Battelle clearly drew from his experience and contacts in writing i The Search i In addition to the sure handed historical perspective and easy familiarity with such dot com stalwarts as AltaVista Lycos and Excite he speckles his narrative with conversational asides from a cast of fascinating characters such Google s founders Larry Page and Sergey Brin Yahoo s Jerry Yang and David Filo key executives at Microsoft and different VC firms on the famed Sandhill road and numerous other insiders particularly at the company which currently sits atop the search world Google p p i The Search i is not exactly the corporate history of Google At the book s outset Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search and to analyze search engines current role as the database of our intentions the repository of humanity s curiosity exploration and expressed desires Interesting though that beginning is though Battelle s story really picks up speed when he starts dishing inside scoop on the darling business story of the decade Google To Battelle s credit though he doesn t stop just with historical retrospective the final part of his book focuses on the potential future directions of Google and its products development In what Battelle himself acknowledges might just be a digital fantasy train he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google s potential impact Sometimes I feel like I am on a bridge twenty thousand feet up in the air If I look down I m afraid I ll fall I don t feel like I can think about all the implications p p Some will shrug at such words after all similar hype has accompanied other technologies and other companies before Many others though will search Battelle s story for meaning and fast i Peter Han i p


The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or Any Top Tech Company

i The Google Resume i is the only book available on how to win a coveted spot at Google Microsoft Apple or other top tech firms Gayle Laakmann McDowell worked in Google Engineering for three years where she served on the hiring committee and interviewed over candidates She interned for Microsoft and Apple and interviewed with and received offers from ten tech firms If you re a student you ll learn what to study and how to prepare while in school as well as what career paths to consider If you re a job seeker you ll get an edge on your competition by learning about hiring procedures and making yourself stand out from other candidates br Covers key concerns like what to major in which extra curriculars and other experiences look good how to apply how to design and tailor your resume how to prepare for and excel in the interview and much more Author was on Google s hiring committee interned at Microsoft and Apple has received job offers from more than tech firms and runs CareerCup com a site devoted to tech jobs Get the only comprehensive guide to working at some of America s most dynamic innovative and well paying tech companies with i The Google Resume i


Google Hacking: An Ethical Hacking Guide To Google

Boasting over million searches a day Google is the web s most popular search engine Google Hacking teaches people how to get the most out of this revolutionary search engine Not only will this book teach readers how Google works but it will also empower them with the necessary skills to make their everyday searches easier more efficient and more productive Google Hacking also demonstrates how Google can be used for negative means It s immense searching power means that everyone including cyber criminals can feasibly access confidential data such as company presentations budgets blueprints even credit card numbers with just the click of a mouse Using numerous examples case studies and screenshots this book explains the art of ethical Google Hacking it not only teaches readers how Google works but it provides them with the knowledge they need to protect their data and systems from getting Google Hacked This is the only book you need to maximize and protect yourself from Google searches


BiblioTech: Why Libraries Matter More Than Ever in the Age of Google

Libraries today are more important than ever More than just book repositories libraries can become bulwarks against some of the most crucial challenges of our age unequal access to education jobs and information br br In i BiblioTech i educator and technology expert John Palfrey argues that anyone seeking to participate in the st century needs to understand how to find and use the vast stores of information available online And libraries which play a crucial role in making these skills and information available are at risk In order to survive our rapidly modernizing world and dwindling government funding libraries must make the transition to a digital future as soon as possible by digitizing print material and ensuring that born digital material is publicly available online br br Not all of these changes will be easy for libraries to implement But as Palfrey boldly argues these modifications are vital if we hope to save libraries and through them the American democratic ideal br


Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity

b i Capital in the Twenty First Century i b meets b i The Second Machine Age i b in this stunning and optimistic tour de force on the promise and peril of the digital economy from one of the most brilliant social critics of our time b br br b Digital technology was supposed to usher in a new age of endless prosperity but so far it has been used to put industrial capitalism on steroids making it harder for people and businesses to keep up Social networks surrender their original missions to more immediately profitable data mining while brokerage houses abandon value investing for algorithms that drain markets and our ks alike all tactics driven by the need to stoke growth by any means necessary Instead of taking this opportunity to reprogram our economy for sustainability we have doubled down on growth as its core command We have reached the limits of this approach We must escape the growth trap once and for all br br Media scholar and technology author Douglas Rushkoff one of today s most original and influential thinkers argues for a new economic program that utilizes the unique distributive power of the internet while breaking free of the winner take all system the growth trap leaves in its wake Drawing on sources both contemporary and historical Rushkoff pioneers a new understanding of the old economic paradigm from central currency to debt to corporations and labor br br Most importantly he offers a series of practical steps for businesses consumers investors and policymakers to remake the economic operating system from the inside out and prosper along the way Instead of boycotting Wal Mart or overtaxing the wealthy we simply implement strategies that foster the creation of value by stakeholders other than just ourselves From our currency to our labor to the corporation every aspect of the economy can be reprogrammed with minimal disruption to create a more equitably distributed prosperity for all br br Inspiring and challenging Throwing Rocks at the Google Bus provides a pragmatic optimistic and human centered model for economic progress in the digital age


Hello, Android: Introducing Google's Mobile Development Platform

Android is a new software toolkit for mobile phones created by Google and the Open Handset Alliance In a few years it s expected to be found inside millions of cell phones and other mobile devices making Android a major platform for application developers That could be your own program running on all those devices br br Getting started developing with Android is easy You don t even need access to an Android phone just a computer where you can install the Android SDK and the phone emulator that comes with it Within minutes Hello Android will get you creating your first working application Android s version of Hello World br br From there you ll build up a more substantial example an Android Sudoku game By gradually adding features to the game throughout the course of the book you ll learn about many aspects of Android programming including user interfaces multimedia and the Android life cycle br br If you re a busy developer who d rather be coding than reading about coding this book is for you To help you find what you need to know fast each chapter ends with Fast forward section These sections provide guidance for where you should go next when you need to read the book out of order


The Google Guys: Inside the Brilliant Minds of Google Founders Larry Page and Sergey Brin

How much do you really know about Google s founders Larry Page and Sergey Brin br The Google Guys skips past the general Google story and focuses on what really drives the company s founders Richard L Brandt shows the company as the brainchild of two brilliant individuals and looks at Google s business decisions in light of its founders ambition and beliefs br Larry is the main strategist with business acumen and practical drive while Sergey is the primary technologist and idealist with brilliant ideas and strong moral positions But they work closely together almost like complementary halves of a single brain br Through interviews with current and former employees competitors partners and senior Google management plus conversations with the founders themselves Brandt demystifies the company while clarifying a number of misconceptions


Google+ for Business: How Google's Social Network Changes Everything

Top social media consultant and Google early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it s there


Site Reliability Engineering: How Google Runs Production Systems

The overwhelming majority of a software system s lifespan is spent in use not in design or implementation So why does conventional wisdom insist that software engineers focus primarily on the design and development of large scale computing systems br br In this collection of essays and articles key members of Google s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build deploy monitor and maintain some of the largest software systems in the world You ll learn the principles and practices that enable Google engineers to make systems more scalable reliable and efficient lessons directly applicable to your organization br br This book is divided into four sections Introduction Learn what site reliability engineering is and why it differs from conventional IT industry practicesPrinciples Examine the patterns behaviors and areas of concern that influence the work of a site reliability engineer SRE Practices Understand the theory and practice of an SRE s day to day work building and operating large distributed computing systemsManagement Explore Google s best practices for training communication and meetings that your organization can use