eBook PDF / e-Pub Groundswell: Winning in a World Transformed by Social Technologies

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Title:Groundswell: Winning in a World Transformed by Social Technologies
Format Type:Ebook
Author:Charlene Li, Josh Bernoff
Publisher:eBooks
ISBN:1422125009
ISBN 13:
Number of Pages:286
Category:Business, Non fiction, Web, Social, Buisness, Social media

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li, Josh Bernoff

PDF, EPUB, MOBI, TXT, DOC Groundswell: Winning in a World Transformed by Social Technologies No description available

Groundswell: Winning in a World Transformed by Social Technologies

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Open Leadership: How Social Technology Can Transform the Way You Lead

An essential guide for leaders who want to use social media to be open while maintaining control br br Be Open Be Transparent Be Authentic are the current leadership mantras but companies often push back Business is premised on the concept of control and yet the new world order demands openness leaders do not know how to be open i and i be in control This must have resource will help the modern leader understand how to lead in the new open world where blogging twittering facebooking and digging are becoming the norm the author lays out the steps that leaders must take to transform their organizations and themselves into being open and exactly what that will mean br br br Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy to understand language this book will help leaders orient themselves to social networking and other technological advances


Marketing in the Groundswell

Since i Groundswell i was published in April of two things have happened The global economy has gone into the dumper and at the same time marketers have fallen in love with social technologies So states author Josh Bernoff in his introduction to i Marketing in the Groundswell i which offers vital information that everyone involved in marketing or in communicating with customers needs to know The book includes three core chapters from the original bestseller that focus on market research marketing and spreading word of mouth among your best customers Sure you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook Now turn that interest into opportunity and profit In these economic times marketers like you are increasing their investment in social technologies while cutting back on more traditional expenses Why Because they work no matter the economic climate i Marketing in the Groundswell i shows you how you can build social applications measure their results and use the social technology movement to your company s advantage


The Engaged Leader: A Strategy for Your Digital Transformation

b NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever changing terrain of the digital era b br br Technology has revolutionized the very idea and nature of relationships between leaders and their followers Yet many leaders remain stuck at arms length from those they lead and serve relying on specialized teams to interact with customers their direct reports to keep tabs on how employees are doing and on the digital natives in their organization to stay abreast of new technologies br br Now in i The Engaged Leader A Strategy for Your Digital Transformation i Li helps leaders adapt to the demands and opportunities of digital leadership To be a true digital leader requires a metamorphosis you must connect directly by listening sharing and engaging using digital technologies This metamorphosis is not easy comfortable or painless if your palms aren t sweaty or your stomach isn t churning then you probably aren t really practicing digital leadership br br i The Engaged Leader i addresses why leaders need to master a new way of developing relationships which begins by stepping out of traditional hierarchies how to listen at scale share to shape and engage to transform the art of making this transformative mind shift and the science of applying the right tools to meet your strategic goals br br This transformation is not optional Those who choose not to make this change will be abandoned for those who inspire people to follow them br br i The Engaged Leader i provides leaders with the skills and confidence they need to transform their leadership and in turn their organizations i The Engaged Leader i also provides guidance to institutions businesses communities and schools on how to develop and nurture digital leadership It is a must read for anyone who values a deeper connection between leaders and those they serve


The Seven Success Factors of Social Business Strategy

b How to align social media with business strategy for real results b For years now businesses have approached social media in an experimental fashion unconnected to real results There s a reason why the question about ROI is met with such hostility But it s time for businesses to get serious about social In this concise e book noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy Li and Solis studied how the best companies create measurable value that aligns with overall business objectives and outline how to incorporate these insights into your strategy and planning process br br Li and Solis focus their findings and recommendations on how to convince and even rally decision makers at the executive level Based on interviews with thought leaders surveys and extensive research they show you how to define your social strategy create alignment across the organization and use that strategy to support overall business success br br br Offers actionable best practices for getting the most bang for your social marketing buck Explains seven key success factors for effective social marketing that cover everything from long term vision and executive support to staffing and technology investment Written by Charlene Li bestselling author of i Open Leadership i and Brian Solis bestselling author of i What s the Future of Business The End of Business as Usual i and i Engage i


New Rules for Business: Groundswell / Content Rules / The Now Revolution

LEARN THE NEW RULES FOR BUSINESS GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU Corporate executives struggle to harness the power of social technologies Twitter Facebook blogs YouTube are where customers discuss products and companies write their own news and find their own deals but how do you integrate these activities into your broader marketing efforts It s an unstoppable groundswell that affects every industry yet it s still utterly foreign to most companies running things now When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence your company is vulnerable In i Groundswell i Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity To market your business reach new customers and create long lasting loyalty you need one indispensable element CONTENT Whether it s bite sized tweets that allow you to forge relationships on Twitter blog posts that give your readers must have advice ebooks or white papers that engage and don t bore videos that share the human side of your company interactive webinars that deliver a valuable learning experience or podcasts that can be downloaded and listened to on the fly and more now more than ever content rules Learn how to Create Killer Blogs Podcasts Videos Ebooks Webinars and More That Engage Customers and Ignite Your Business In i The Now Revolution i renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven part plan to harness the power of the social web and adapt to the new era of instantaneous business Customers aren t going to wait for your next polished press release to decide if they like you and your products or services Instead they re choosing between you and your competition every second of every day and talking about it online Keeping up with them requires shifts that will make your business faster smarter and more social


Liderazgo Abierto

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Liderazgo abierto

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The Engaged Leader: A Strategy for Digital Leadership

i NYT i and i WSJ i bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever changing terrain of the digital era Technology has revolutionized the very idea and nature of relationships between leaders and their followers Yet many leaders remain stuck at arms length from those they lead and serve relying on specialized teams to interact with customers their direct reports to keep tabs on how employees are doing and on the digital natives in their organization to stay abreast of new technologies Now in The Engaged Leader A Strategy for Your Digital Transformation Li helps leaders adapt to the demands and opportunities of digital leadership To be a true digital leader requires a metamorphosis you must connect directly by listening sharing and engaging using digital technologies This metamorphosis is not easy comfortable or painless if your palms aren t sweaty or your stomach isn t churning then you probably aren t really practicing digital leadership i The Engaged Leader i addresses why leaders need to master a new way of developing relationships which begins by stepping out of traditional hierarchies how to listen at scale share to shape and engage to transform the art of making this transformative mind shift and the science of applying the right tools to meet your strategic goals This transformation is not optional Those who choose not to make this change will be abandoned for those who inspire people to follow them i The Engaged Leader i provides leaders with the skills and confidence they need to transform their leadership and in turn their organizations i The Engaged Leader i also provides guidance to institutions businesses communities and schools on how to develop and nurture digital leadership It is a must read for anyone who values a deeper connection between leaders and those they serve


New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

Corporate executives struggle to harness the power of social technologies Twitter Facebook blogs and YouTube are where customers discuss products and companies write their own news and find their own deals but how do you integrate these activities into your broader marketing efforts It s an unstoppable groundswell that affects every industry yet it s still utterly foreign to most companies running things now When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence your company is vulnerable In Groundswell Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity To market your business reach new customers and create long lasting loyalty you need one indispensable element content Whether it s bite sized tweets that allow you to forge relationships on Twitter blog posts that give your readers must have advice e books or white papers that engage and don t bore videos that share the human side of your company interactive webinars that deliver a valuable learning experience or podcasts that can be downloaded and listened to on the fly and more now more than ever content rules Learn how to create killer blogs podcasts videos e books webinars and more that engage customers and ignite your business In The Now Revolution renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven part plan to harness the power of the social web and adapt to the new era of instantaneous business Customers aren t going to wait for your next polished press release to decide if they like you and your products or services Instead they re choosing between you and your competition every second of every day and will be talking about it online Keeping up with them requires shifts that will make your business faster smarter and more social


The Engaged Leader: A Strategy for Your Digital Transformation, Open Leadership: How Social Technology Can Transform the Way You Lead, Marketing in the Groundswell, Liderazgo abierto, New Rules for Business: Groundswell / Content Rules / The Now Revolution, New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution, The Seven Success Factors of Social Business Strategy, Liderazgo Abierto, The Engaged Leader: A Strategy for Digital Leadership, Groundswell: Winning in a World Transformed by Social Technologies